It should be no surprise that 2011 will have events throughout the country that review the challenges and opportunities of offering OTT video. The upcoming IP Possibilities Conference and Expo (April 12-14 in Kansas City, MO), produced by the National Telecommunications Cooperative Association (NTCA) and the Organization for the Promotion and Advancement of Small Telecommunications Companies (OPASTCO), will have a panel discussion on “the changing face of video options.” This session says: “It’s not just about subscription video packages any more. New offerings from Google and Apple could transform the Over-The-Top video market, while rural carriers have new ways to provide local content. This panel will examine these dynamic changes, and the benefits and risks these new choices bring.”
The Telecommunications Industry Associations (TIA) is unveiling its new annual industry event: TIA 2011 – Inside the Network (May 17-20 in Dallas). This event will have an entire track dedicated to “applications and services on the converged network” which will cover a number of video topics including bundling OTT service with traditional carrier services for differentiation. TIA will also have a track of educational content dedicated to the mobile backhaul, data & video network.
There’s also the Video And Broadband Telecommunications Symposium (April 13-15 in New York) whose theme this year will be the Future of Television. Don’t forget the Content Delivery Summit (May 9 in New York) which “is a 1-day conference developed and chaired by Dan Rayburn with the purpose of bringing together content owners, infrastructure providers, and Wall Street to discuss the business and technology of delivering video online.”
From the rural perspective (OPASTCO and NTCA) to the nation’s information and communications technology (ICT) association – TIA – video is a hot topic in 2011.
Tanya Sullivan is president of Plus One Strategic Communications, a communications firm specializing in the rural communications industry.