Skitter will co-present a session at next month’s National Association of Broadcasters (NAB) Show in Las Vegas with our partner Zeugma Systems on Monday, April 12, 2010. The session, titled “Is Linear Video the Next AOL” is a part of the NAB’s “Broader-casting” conference.
As the convergence of online and linear TV continues, content delivery business models will continue to evolve. It’s likely that some combination of ad-support, subscriptions and video-on-demand purchases will remain in play. No matter how the changes in entertainment distribution play out, the entertainment industry must ultimately address consumers’ growing appetite for the convenience of Internet TV.
The Television Bureau of Advertising (TVB) reports that revenue for broadcasters could be headed back into the black as early as this quarter. We at Skitter are pleased to see positive economic signals for broadcasters. Healthier entertainment companies mean more content for all of us to enjoy. That’s why we’re committed to helping broadcasters and other entertainment content distributors better monetize Internet TV.
A new study by ABI Research shows that telco copper networks can continue to be an effective source of on-going revenue generation into the future. When telco’s deploy highly efficient video services platforms like Skitter.TV, the value of their DSL service can be significantly enhanced with bundled entertainment services that can help increase ARPU and improve customer loyalty.
Economic conditions, the DTV transition and rising TV services costs are causing many consumers to install new antennas in a return to over-the-air TV viewing. Skitter sees to factors that make over-the-air TV viewing an inadequate choice for many Americans. With the digital transition, changes in transmission power and frequencies used for broadcasting results in TV screens going blank for many people– especially in rural markets. And over-the-air TV does not give Americans what the majority say they want–the ability to connect their TV to the Internet.
A new report from In-Stat Research shows that American consumers want a combination of live TV and OTT video. This impacts service providers in terms of network management and revenue opportunities.
There are more video game consoles in American households than there are cable set-top boxes. This reality is behind Skitter.TV’s strategy for entertainment services access options.
For cable TV providers, IPTV is a four-letter word. We at Skitter would agree. For the cable industry, being labeled as transitioning to “IPTV” puts them too close to the solutions offered by their competitors in the telco TV and over-the-top video worlds. For Skitter, the IPTV label sells us way short.
CBS is expanding revenue beyond the traditional TV advertising model with broadcast retransmission fees and Internet TV monetization. With Skitter.TV, networks and their affiliates see new retrans revenue from multiscreen TV services offered by Skitter’s telecom service provider partners.
Digital Audio Streaming Now Supported in the Skitter.TV Converged Entertainment Services Platform Skitter, Inc. today announced the addition of digital audio streaming to the company’s Skitter.TV converged entertainment services platform. Skitter Radio allows service providers who offer Skitter.TV service to add local radio station audio to their entertainment service offerings, as well as providing support [...]
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