New market data from ABI Research shows that global broadband service revenue continues to grow despite recessionary pressures.  The research firm attributes the growth to the popularity of IPTV and online gaming, as well as increasing numbers of laptops, notebooks and PCs.  ABI’s latest update to its biannual study “Broadband Operational and Financial Benchmarks Market Data” shows that fixed broadband service revenue totaled $164 billion in 2009, a $19 billion increase from 2008.  Broadband demand is expected to help increase subscriber numbers as well as service revenue, growing to more than $210 billion in 2014.

Among broadband technologies, DSL still holds the largest market share, followed by cable and fiber broadband. Service revenue for DSL broadband totaled nearly $100 billion in 2009 and is expected to exceed $103 billion in 2014 with a CAGR of 0.6% from 2009 to 2014.

These trends show that telco copper networks can continue to be an effective source of on-going revenue generation into the future. When telco’s deploy highly efficient video services platforms like Skitter.TV,  the value of their DSL service can be significantly enhanced with bundled entertainment services that can help increase ARPU and improve customer loyalty.  Skitter.TV was specifically designed for rural and independent telco’s, whose networks must serve more dispersed populations over larger geographic areas.  Our efforts to improve video encoding quality and efficiency resulted in a TV-over-IP solution that can typically reach 70 to 80 percent of customers via a copper network.  Of course, Skitter.TV also works on fiber networks.  Larger fiber network capacity simply adds exponential improvements to quality of service.  It would appear that the future of DSL services will remain bright and shiny as a new penny for some time to come.

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