The Television Bureau of Advertising (TVB) reports that revenue for broadcasters could be headed back into the black as early as this quarter. We at Skitter are pleased to see positive economic signals for broadcasters. Healthier entertainment companies mean more content for all of us to enjoy. That’s why we’re committed to helping broadcasters and other entertainment content distributors better monetize Internet TV.
Economic conditions, the DTV transition and rising TV services costs are causing many consumers to install new antennas in a return to over-the-air TV viewing. Skitter sees to factors that make over-the-air TV viewing an inadequate choice for many Americans. With the digital transition, changes in transmission power and frequencies used for broadcasting results in TV screens going blank for many people– especially in rural markets. And over-the-air TV does not give Americans what the majority say they want–the ability to connect their TV to the Internet.
A new report from In-Stat Research shows that American consumers want a combination of live TV and OTT video. This impacts service providers in terms of network management and revenue opportunities.
For cable TV providers, IPTV is a four-letter word. We at Skitter would agree. For the cable industry, being labeled as transitioning to “IPTV” puts them too close to the solutions offered by their competitors in the telco TV and over-the-top video worlds. For Skitter, the IPTV label sells us way short.
Telco’s at the 2009 NTCA Annual Meeting and Expo confirmed the business and technical barriers that limit the success of many traditional IPTV deployments. In Skitter.TV’s conversations with telephone co-ops from across the country, virtually none with IPTV services in place would describe their IPTV business as profitable. Here’s why.
New research shows video-on-demand (VOD) delivery via the Internet will grow to one-fourth of all VOD revenue in five years. As more and more consumers switch to Internet-based TV and video as a major source of entertainment, the telecom service provider has an opportunity to take advantage of this new revenue stream by offering converged TV services.
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